Christmas is the time of year that families and friends gather. Seeing the children’s eye’s light up at that special toy or magical tree – that is what Christmas is all about. People come from all walks of life to bring joy to the children.
At her suggestion, he gathered a group of local Marine reservists, including Lieutenant Colonel John Hampton, who coordinated and collected some 5,000 toys for local children that year from collection bins placed outside of Warner Bros. movie theaters.
Their efforts were so successful that, in 1948, Toys for Tots was launched as a national campaign. Hendricks used his position as director of Public Relations for Warner Brothers Studio to enlist celebrity support, as well as have Walt Disney Studios design the red toy train logo.